Is it possible to restore nature, not as a charity, but as a profitable investment? For many years, living in the interior of Panama, watching virgin forests disappear before my eyes, I thought on this challenging problem. And I believe to have found the solution. Not production forests or vague CO2 schemes, but a real way to restore nature, benefiting the plants and animals, the local population, and you yourself.

The secret lies in making nature a product that can be bought with the same ease as buying a drink, for roughly the same price. At first glance this might sound absurd to idealistic minded people, but think about it for a minute: if people can buy a piece of rain-forest by phone, from the comforts of their own home, for just a few dollars, how many people would be willing to do so? What if we can guarantee that large parts of our world will remain nature in perpetuity? Untouched by men?

How about we take it a step further, and make it resalable too? It would make nature a real and tangible commodity, and give it value. For what is nature right now? Just an abstraction. Valuable in our collective conscience but not in the real world. Mankind has a terrible track record protecting it. Mowgli will change that.

Contact me to find out more.