Is it possible to restore nature, not as a charity, but as a profitable investment? For many years, living in the interior of Panama, watching virgin forests disappear before my eyes, I contemplated this challenging problem. And I believe to have found the solution. Not production forests or vague CO2 schemes, but a real way to restore nature, benefiting the local population as well as your wallet.
The secret lies in making nature a product that can be bought with the same ease as buying a can of soda, for roughly the same price. This might sound horrible to idealistic minded people, but think about it for a minute: if people can buy a piece of rain-forest by phone, from the comforts of their own home, for just a few dollars, how many people would be willing to do so?
How about we take it a step further, and make it resalable too? It would make nature a real and tangible commodity, and give it value. For what is nature right now? Just an abstraction. Valuable in our collective conscience but not in the real world. Mankind has a terrible track record protecting it. Mowgli will change that.
Contact me to find out how you can benefit or leave a comment below.