One day, you might put your feet on this beach, and take in the same stunning view. One day, but not any time soon. Because pristine views come with strings attached. In contrast to Disney movies, pure nature isn’t very friendly. It is an indifferent force, feeding you as much as it is trying to destroy you. And my job is to neutralize those destructive forces so that perhaps only a few years from now, you get to stay in a beautiful eco-resort in a remote region of Panama.Continue reading “From National Geographic to Instagram”
Invest in Nature
Is it possible to restore nature, not as a charity, but as a profitable investment? For many years, living in the interior of Panama, watching virgin forests disappear before my eyes, I contemplated this challenging problem. And I believe to have found the solution. Not production forests or vague CO2 schemes, but a real way to restore nature, benefiting the local population as well as your wallet.
The secret lies in making nature a product that can be bought with the same ease as buying a can of soda, for roughly the same price. This might sound horrible to idealistic minded people, but think about it for a minute: if people can buy a piece of rain-forest by phone, from the comforts of their own home, for just a few dollars, how many people would be willing to do so?
How about we take it a step further, and make it resalable too? It would make nature a real and tangible commodity, and give it value. For what is nature right now? Just an abstraction. Valuable in our collective conscience but not in the real world. Mankind has a terrible track record protecting it. Mowgli will change that.
Contact me to find out how you can benefit or leave a comment below.